Verizon Announces Future Support for American Express’ Serve Service

Verizon Wireless has announced a deal to make mobile transactions easier by integrating American Express’ Serve service into its handsets. Serve is a digital payment service similar to Paypal which allows users to tie numerous accounts (bank account, credit card account, etc..) to one central online payment system. Soon, Verizon customers will have the ability […]

Verizon Announces Future Support for American Express’ Serve Service originally appeared on AndroidGuys.

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Verizon Wireless has announced a deal to make mobile transactions easier by integrating American Express’ Serve service into its handsets. Serve is a digital payment service similar to Paypal which allows users to tie numerous accounts (bank account, credit card account, etc..) to one central online payment system. Soon, Verizon customers will have the ability to link their mobile number to their Serve account. Users will then be able to input their phone number and PIN to easily checkout anywhere Serve is accepted.

With future mobile payment services such as NFC being developed, Verizon and AMEX are hoping Serve will fill the niche of consumers not quite ready or willing to dive right into a contactless, one-swipe payment service such as NFC. In my opinion, this partnership is just another way for Big Red and its partners to push what is best for them onto consumers. To be honest, I don’t know a single person who even uses Serve. It was hard enough getting consumers to trust and adopt Paypal and yet they are expecting consumers to put their trust and information into the hands of this lesser known Serve service? Call me pessimistic but I don’t see it happining. Then again, if there’s anyone who can succeed in force feeding customers things they don’t need, it’s Verizon.

What do you guys think? Any Serve users out there? I’d love to hear opinions on this announcement and whether or not it will be usefull or DOA. Comment below and let us know.

Source: Engadget

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Verizon Announces Future Support for American Express’ Serve Service originally appeared on AndroidGuys.

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